- 프리미엄 이미지를 유지하는
선에서의 가격 인하
새로운 시리즈의 출시
- Sport car Z3
- M Roadster, Z8 Roadster
- Sport utility vehicle, X5 출시
Question 4.
How healthy is the BMW brand in North America, relative to previous years?
What (if any) are the current weaknesses in the BMW brand?
What do you make of BMW’s growth strategy?
films has not been agreed upon.
Those opposing the demise of the screen quota system argue that the local film industry is not yet sophisticated enough to global giants such as Hollywood which often has funds from 10 to over 1000 times greater compared to Korean films. Although many Korean films are produced, a significant number of them do not make it to theaters due to competition. They suppor
Disruptive Technology
films and Commercials>
Also, sought revenue through production of animated or partially animated TV commercials.
ex. Coca-Cola, Listerine, Life savers
Gave up this line of revenue in 1996 to pursue movies.
Short films and Commercials boosted Pixar’s animation technology and Pixar could get in to higher market rapidly
Every one must have the freedo
Schick의 광고 컨셉
1. 남자다움
남성의 마초적 이미지를 등장시켜,
‘남자다움’의 욕구에 소구(면도는 남자가 하는 것이다!)
2. 기능성
새로운 기술을 통한 기능성에 중점을 둔 이성적 소구
‘남자다움’, ‘기능성’은 타경쟁사인 질레트나 도르코에서도 소구하는 내용으로 차별화된 요소가 없음
1. 기존연구
스낵, 차 음료 종류의 광고를 중심으로 연구한 논문들을 찾아보았지만, 대부분은 다이어트 식품, 건강기능식품 광고들에 대해서만 연구한 논문들이었다. 이러한 주제를 다룬 논문들도 찾아보았지만, 스낵과 같은 간식식품과 관련된 연구는 전혀 행하지 아니하였으며, 광고의 긍정적인
1. What competitive forces have challenged the movie industry? What problems have these forces created? what changes have these problems caused the movie and televisions studios to make?
어떤 경쟁적 영향(힘, 요소)이 영화 산업에 도전해 왔는가? 이러한 요소들이 어떤 문제들을 만들었는가? 이러한 문제들이 영화와 티비 제작사로 하여금 어떻게
make the decisions of consumption according to the frustration for love or something they can not get.
4. Social recognition about plastic surgery
Through dialogues of the characters the social awareness on the plastic surgery was expressed in the movie. It is not the theme that woman should be beautiful. It shows us the women's desire of getting more beautiful and the social awareness
Kitsch & Grotesque
Kitsch
: inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value
Grotesque
: strange, fantastic, ugly incongruous, unpleasant, or bizarre
Environment
Neighborhood
Art works
Surrogate
March 11, 1982, LA
In 1988, first acting
American Beauty (1999)
more than 30 works
In the comic book,
Enid and Reb
나는 스페인 남부의 Estepona라는 공동체에서 자랐다.내가 16살이었던 어느 날 아침,아버지는 내가 Mijas라는 18 마일의 거리의 멀리 떨어진 마을에 차를 통해 자신을 대려가는것을 허락했는데, 그 마을 주변의 창고에서 차를 서비스받는다는 조건하에서였다.운전을 이제 막 배웠음에도 차를 사용할수 있는
3D printing
3D printing or additive manufacturing (AM) refers to any of the various processes for printing a three-dimensional object. Primarily additive processes are used, in which successive layers of material are laid down under computer control. These objects can be of almost any shape or geometry, and are produced from a 3D model or other electronic data source.
Basic principles
If the